Know Your Business Risk Level — In Minutes
- Simon R Jones
- May 5
- 2 min read
WHY ACT NOW?
The pressure is building in many businesses right now — the problem is, no one wants to lift the lid.
Most businesses don’t fail suddenly. They drift. It’s rarely one big event. More often, it’s a gradual erosion — a series of small issues that, on their own, don’t feel critical. In these times of ever tightening economic conditions businesses are being placed under incredibly pressure, with very little time to adapt.
In my experience the impact lands in three main areas:
- CASHFLOW starts to come under pressure — not immediately critical, but increasingly constrained.
- CREDIBILITY begins to slip, with lenders, suppliers, and sometimes internally.
- ATTRITION rates rise — whether that’s customers, key staff, or simply momentum.
None of it happens overnight. But left unchecked, it compounds. By the time decisive action is taken, options are fewer and the cost of fixing the problem is significantly higher.
So the earlier the intervention, the more levers you have. The real challenge is recognising the moment to act. Feeling the pinch? Take Fortitude London’s Crisis Severity Checklist or reach out for a Health Check.
"Our Crisis Severity Checklist lets you see where your business stands right now!"
TAKE THE CRISIS SEVERITY CHECKLIST
Small problems become crisis faster than you think. What looks manageable today can become unfixable tomorrow. The difference is knowing where you stand right now. Take our Crisis Severity Checklist. No jargon. No guesswork. Just a clear view of whether your business is stable, strained, or at risk — backed by our expertise at Fortitude London.
Take the test and find out your score:
1 Point each for every Early Warning Sign
Market share shrinking or under pressure
Turnover or profits becoming unstable
Lenders asking more questions
Staff turnover rising
Overdraft used as permanent funding
2 Points each for every Distress Sign
Leasing replacing asset purchases
Creditors stretched beyond normal terms
Considering invoice financing
3 Points each for every Crisis Sign
Cash tight, credit maxed out
Statutory payments overdue
Legal threats received
Total up your score and follow what action to take:
Severity Crisis Checklist is a Self Assessment Tool on p48 of The Crisis Playbook by Simon R Jones.
THE CRISIS PLAYBOOK
A Practical Survival Guide to Successful Business Turnaround
"How do you respond to a business crisis?Do you recognise the signs?"
With over 25 years rescuing businesses in crisis, Simon R Jones shares his vast experience in crisis management—a clear, actionable framework from someone who’s been in the room when the stakes were high, and time was short.
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